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The Founder's Routine
  • The Founder's Routine
  • The Founder's Routine
  • The Founder's Routine
  • The Founder's Routine
The Founder's Routine

The Founder's Routine

Trustpilot
€95.92 €159.88

Targets

The routine our founders use, every day.

WHAT'S INCLUDED

  • Sonic Pro Toothbrush + 9 months of Replacement Heads

  • Advanced Action Whitening Pro Toothpaste

  • Anti-Stain Tooth Powder

  • Enamel Protect Pro Serum

What Our Customers Say

Product FAQ
What is the difference between the Sonic Pro and the Sonic Toothbrush?

The Sonic Pro Toothbrush works in the same way as the Sonic, using high-frequency brush movements to ensure a deep and thorough clean. However, the Sonic Pro has an additional setting “Polish” which reaches 50,000 reps per minute. The Sonic Pro also features a Pressure Sensor to protect gums from excessive brushing, a Micro Point Tongue Cleaner to help alleviate bad breath, and a two-minute Visual Quadrant Timer.

What do the 4 cleaning modes do?

Gentle Mode - 30,000 RPM: Vibrates with lower intensity, gently brushing teeth and gums. If you have sensitive teeth or gums or you find the sonic vibrations a little strong at first start off with the gentle mode.

Clean Mode - 40,000 RPM: Works with superior efficiency to clean deep between the teeth and to remove plaque.

White Mode - 45,000 RPM: Works at a higher intensity to remove surface stains caused by coloured food and beverages such as tea and coffee.

Polish Mode - 50,000 RPM: Buffs and shines the surface of the teeth to reveal a whiter and brighter smile.
Is Advanced Action Whitening Pro Toothpaste it safe for sensitive teeth?

Yes, this formula is safe for sensitive teeth. It contains Hydroxyapatite and Sodium Fluoride for added tooth protection.
What makes Advanced Action Whitening Pro Toothpaste different from regular whitening toothpaste?

Unlike standard whitening toothpastes that rely on a single whitening agent, this formula contains a Triple Action Whitening formula (Hydrogen Peroxide, PAP and Diamond Powder) & Hydroxyapatite for both whitening and enamel protection.
Why is the Anti-Stain Powder Blue?

The Anti-Stain Tooth Powder has no added colours. It is one of the active ingredients, Perlite that has a deep blue colour. Perlite has been designed to remove and oxygenate the external stains on the surface of the tooth.
Perlite is a naturally derived volcanic mineral, with optimised particle sizes to polish the tooth surface while removing stains and build up on the teeth. It allows for a gentle and effective stain removal, without enamel damage or sensitivity.
What stains does it work best on, and when is the best time to use it?

The powder is effective on all common stains, including those caused by coffee, tea, wine, and smoking.
The tooth powder can be used during your regular brushing routine, morning or evening, for optimal results. Avoid eating or drinking immediately after use for best effects.
How does Enamel Protect Pro Serum work? Does it work instantly?

This enamel pen uses potassium citrate and hydroxyapatite to help reduce sensitivity and strengthen teeth:
- Hydroxyapatite is a mineral that makes up natural enamel. When applied, it helps rebuild and reinforce the enamel surface, filling in microscopic weak spots and creating a smoother, stronger protective layer.
- Potassium citrate works by calming the nerve inside the tooth. It helps reduce the transmission of pain signals, which can lessen sensitivity to cold, heat, or brushing.
It can provide a level of short-term relief, but best results are after consistent use, often over several days to a couple of weeks to minimise and help prevent sensitivity
Do you paint Enamel Protect Pro Serum work on all teeth or just the sensitive ones?

You can do either:
- Apply it only to sensitive areas if your sensitivity is localised
- Or apply it to all teeth to support overall enamel strength and protection
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